Our Vision & Approach

Our Vision & Approach

Our Vision

Contend’s vision is a world where everyone knows and celebrates the basic, accurate scientific facts of when a human being begins.

Our Approach

Contend Projects wants everyone to know the truth about the birds and the bees, and for everyone to be buzzing about the news!

We use the acronym B.E.E.S. to explain our approach:

Best Science

Best Science

We are serious about objective science, and work hard to provide the most accurate and relevant facts around human embryology and when a human being normally begins.

Easily Accessible

Easily Accessible

We believe this information is important, so we strive to make it accessible and understandable to all, in many different formats.

Extremely Neutral

Extremely Neutral

Contend Projects is a secular, non-partisan, nonprofit organization. Our goal is simply to spread knowledge, because we believe everyone has the right to be better informed. When it comes down to it, informed decisions are better decisions.

Super Positive

Super Positive

We believe learning should be fun – or at least, it shouldn’t bore you to tears. We’re always looking for ways to make the topic of human embryology as engaging and empowering as possible.